Mark McCall
M. Photog., M. Artist., Cr. CPP
Mark McCall operates a boutique photography studio in historic Lubbock Texas specializing in children’s themed photography.
McCall Professional Imaging was one of the first fully digitally integrated studios in Texas, and is Texas PPA’s resident expert in resolving the technical issues that face digital photographers.
Mark was on the Certification Commission that wrote the PPA Certification Exam, and represented the USA in the World Photographic Cup in 2020.
He has 100+ merit prints and 30 Images in PPA’s Loan Collection and is a pre-con instructor at the Texas School of Professional Photography.
Elected Texas PPA President in 2014, Mark was awarded PPA’s National Award in 2017.
Website: Mark McCall
Boutique Volume Photography
Boutique, themed, volume photography is a little known, but highly profitable form of photography that has very little competition and extreme profit margin. Think studio sessions, done quickly at public outlets, parent’s day out programs, daycares and early learning centers.
See how HallMark Professional Portraits grosses $30,000 a month ($20,000 during one three day stretch) with our themed boutique volume children's portraits and sport league using Photoshop automation for everything during the artwork process and how we keep that money coming in year 'round.
*We’ll give you the websites to find the jobs, book 'em, then use a hidden trick to keep 'em.
*Get $10 above the package price with one simple idea.
*Spending a lot of extractions? Photoshop will extract all your sport images automatically without outsourcing them. See our process for batching extractions with PS.
*Like the Santa Experience look and feel but hate the long session times? We've turbocharged the Santa Experience, getting crazy sales with mall Santa workflow by spending just a few minutes with each child, then automating the artwork. Yes!!! You can automate this look!
* Get Santa to work for you cheaper than his normal rate and use him to springboard into the school’s fall and spring photos too.
*Fraidy cats? No problem, we have a slick solution that works almost every single time.
*Where the cheap backgrounds and props are, or...design your own.
*See our inexpensive Photoshop USB keypad, originally designed for the gaming industry but flipped to hyperfy your workflow.
*Get the parents to call you instead of the school or sport league in the event of a mix-up. Keep the school out of the loop regarding complaints.
*You don’t need the newest or highest resolution cameras or high dollar equipment to shoot this genre’.
*Simple, simply lighting anyone can do.
This program is geared toward the booking, shooting and selling of boutique volume photography but also has real-world business advice. This program seeks to help you: Re-gain the passion for your work and what you do as a photographer. How to break the cycle of doing ordinary photography. Establish yourself as an artist. Discover and cultivate the artist within. Are photographers really artists? Learn what really motivates your photography. Elevate the quality of your work at the camera and the presentation. Developing a photographic style. Presenting your photography as a work of art. Discover the means to make a living with a lifestyle that brings fulfillment. Developing successful pricing strategies using the “Component” system for pricing Adding “perceived value” to pricing “Re-inventing” yourself.
